Benfica TV already gains life. For the first time in Portugal, appears a TV Channel that goes to make the difference. This Channel will allow the divulgation of the Sport Lisboa e Benfica Brand.The workers of Benfica TV will have their own space in our Stadium. The job redaction and the Studies will also be there and a great panoramic view to the pitch is guaranteed.
The new channel will soon become a splendid investment, so many TV Companies will be interested on having the Benfica Channel on their offer. Clix Smart and AR Telecom made the first moves, but the first transmission belonged to Meo. This experience took place in the “Estádio da Luz” in the game of SLB against Napoli.
The Thursday test gave important information of what needs to be improved. In the stadium there were 15 cameras and one of them made the difference, the “spider-cam”. This “spider-cam” was in the pitch center at 62 meters high. Almost all African Countries of Portuguese Language could watch this important game. The partnership between Benfica and Portugal Telecom allowed the game transmission also to France, Albania, Italy, Malt, United States, Canada, Brazil and some others, like those who, have access to watch the Al Jazeera TV.
Ricardo Palacin was invited to be the Director of this innovating project and his experience will be vital now.
To the Press Ricardo Palacin said:
“We want to be an agency of communication serving Sport Lisboa e Benfica, betting in directs and in fresh news. On the other hand, we want to stimulate the public participation and to bet in talk-shows and documentaries, without forgetting the past of the Club. Other sports, formation and the football entrainments in the “Caixa Futebol Campus” will also be contemplated.
The Marketing wasn’t forgotten and the result can already be seen in the beautiful Logo. The first letter of the word Benfica in the Logo looks like an eagle flying giving the sensation of nobility and independence.
The Benfica TV begins working on the first days of November, promising amazing on time information and lots of entertainment to everybody.
So, do not miss!
